School is back in and I find myself picking up and remembering the most random, but seemingly important pieces of information. Yesterday for example, in Marketing- favourite class by far, we touched on #ParisHilton briefly to discuss her frequent outfit changes. Girl will wear up to 10 different outfits a day and is the most photographed celebrity, that is her 'brand.' Reason being, it gives the media and paparazzi more opportunity to sell and print their pictures of her. Also touched on this with little #HarryPotter (Daniel Radcliffe) who wore the same outfit to and from filming, to avoid the paparazzi using his photos.
Is it true that any publicity is good publicity for a brand?
#JodyFoster, an extremely private person, poured her heart into her acceptance speech at the Golden Globes on Sunday. This is a woman who is known for her movies, refuses to use social media, and is also respected by the paparazzi.
A brand is not just a name, or packaging. A brand is the perception of a person, place, movie, products or thing. That perception is meticulously thought out, down to the smallest detail.
In 1915, Earl Dean, designed the original #Coca-Cola bottle. The bottle had a faint green tint, and contoured edges. The mentality behind the bottle design was recognizability. If the bottle were to be smashed into a million pieces, would one be able to recognize that it is still a #Coca-Cola bottle based on that one piece?
Another example of branding done properly is depicted by artist Andrew Miller. He painted 20 products, completely white, stripped them of their logos and colours. He wanted to show just how recognizable brands design and advertising is.
Link to his artwork:
Link to Jody Foster's acceptance speech:
xo Emily
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